![]() ![]() ![]() “Hegra’s presence in the Metaverse enhances the tremendous thrill visitors experience when visiting the physical location in AlUla through interactive experiences that push the boundaries of what is imaginable through digital encounters. Daoud, RCU’s Executive Director of Innovation, stated, “The RCU’s debut in the Metaverse was the first step in a journey of discovery that will ultimately open up new and exciting worlds to explore the connection between AlUla and a new generation of tech-savvy viewers expand and improve worldwide.” At the same time, the rich tradition of knowledge sharing for the 21st century and beyond is being radically reimagined as part of Saudi Arabia’s Vision 2030 program to foster technological change and innovation.Īhmed H. Information portals will introduce visitors to various aspects of AlUla’s heritage and increase awareness of 200,000 years of shared human history. Hegra in the Metaverse is a key step in the RCU’s journey of innovation – a sprint into the future of experiential tourism, ensuring AlUla is ready to welcome visitors in a rapidly evolving digital future.Īs the RCU’s presence in the Metaverse continues to evolve, Hegra will host a diverse calendar of events that will digitally bring the wonders of AlUla to the world and bring the rich culture, heritage, and traditions of Northwest Arabia to more people than ever before. Visitors can take a 360-degree tour of AlUla’s most famous and imposing tomb, set amidst a realistically rendered desert landscape.ĭecentraland tourists can immerse themselves in the history of Hegra by entering the tomb’s imposing gate for an experience not possible in the real world. At the same time, frog supports the RCU’s intelligent strategy of driving innovation and leveraging the latest technological advances through the comprehensive renewal of AlUla.Ī journey to Hegra in the Metaverse is awe-inspiring, inspiring, and fascinating. It is the ideal complement to the RCU’s comprehensive and innovative entry into the Metaverse, enabling the company to appeal to a wide range of online visitors of all ages.ĭeveloped within Decentraland’s vast and fast-growing digital landscape in collaboration with renowned global creative consultancy frog, the virtual Hegra offers digital tourists enhanced access, enabling them to explore the city’s unique features from anywhere in the world.Īs part of the Capgemini Group, frog was tasked with developing, delivering, and facilitating Hegra’s debut metaverse. ![]() The experience combines the fun of an uninhibited video adventure with the awe-inspiring spectacle of a real balloon flight over Hegra. In addition, the RCU allows a limited number of balloonists to obtain an NFT wearable that unlocks future experiences in the metaverse. It combines the thrill of soaring above the digital desert with unique experiences that increase gameplay and excitement. The balloon flight offers online visitors an unparalleled and highly realistic 360-degree view of Hegra’s most famous landmark. The next exciting phase of the RCU’s Metaverse journey is the launch of the experience alongside the latest edition of the annual AlUla Ballooning Festival in partnership with the Saudi Arabian Hot Air Balloon Association. ![]() The RCU has gone one step further and harnessed the incredible adaptability of the metaverse to engage with virtual tourists in exciting new dimensions: they have created an interactive ballooning experience.
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